Adidas Originals Celebrates Iconic Sneakers with “1000 Back” Campaign

If your social feed seems flooded with Adidas Sambas lately, there’s a reason. These iconic trainers, born from the fiery passion of football, have become the ultimate must-haves for trendsetters worldwide since their debut in 1950. 

But they’re not alone in the spotlight; the sleek Gazelle and the Handball Spezial join the ranks as another fan favorite.

Adidas Originals “1000 Back” Campaign:

Captured through the lens of acclaimed director Chndy, a former GQ Middle East cover star, the campaign’s film and imagery star Saudi DJ and Producer Nooriyah. They take us on a visual journey through Riyadh’s vibrant landscapes and narratives. 

Accompanying Nooriyah are other luminaries of Saudi culture, including DJ Shaolin, Dorar, Moe Bajbaa of Proud Angeles, and the Sandlifers skate collective.

Embracing Cultural Heritage:

Partnering with Goodbye Old Jumeirah, an online community dedicated to archiving traditional homes in Dubai’s Jumeirah area, Adidas Originals weaves the Sambas and Gazelles into the very fabric of this iconic neighborhood. 

The resulting photography series is a love letter to Jumeirah’s rich history, currently displayed at its flagship store in The Dubai Mall for three weeks.

A Legacy of Innovation:

This initiative is quintessentially Adidas Originals, a brand born from the legacy of a sports giant. Since 2001, Adidas Originals has reimagined footwear and apparel and embraced the pulse of contemporary youth culture. 

With the iconic Trefoil logo leading the charge, Adidas Originals remains the beacon of sportswear innovation for the streets, forever intertwined with those who shape creative culture.