Jumeirah Unveils Renewed Brand Identity on Burj Al Arab

Jumeirah, the iconic Dubai-born hospitality brand, celebrated its 25-year legacy by unveiling a renewed brand identity against the stunning location of the Burj Al Arab. 

With a dazzling projection mapping show, Jumeirah reflected on its journey from the desert sands to its present stature and future aspirations.

Embracing Tradition and Innovation: 

The brand’s new logo blends traditional calligraphy with a contemporary aesthetic, paying homage to its Arabian roots. 

This symbolic fusion represents Jumeirah’s commitment to preserving its legacy while embracing modernity and innovation.

Vision for Growth and Expansion: 

Jumeirah’s ambitious plans include doubling its hotel portfolio by 2030. 

New additions such as Jumeirah Marsa Al Arab and luxury properties in Saudi Arabia’s Red Sea and Switzerland’s Le Richemond Geneva are set to elevate the brand’s presence globally.

Diversification of Offerings: 

In line with its expansion strategy, Jumeirah aims to introduce more boutique-style properties with fewer than 150 keys in cities and resort destinations worldwide. 

The brand’s focus on villa residences and top-tier suite categories reflects its commitment to offering diverse and luxurious experiences to guests.

Enriching Guest Experience: 

Michael Grieve, Jumeirah’s Chief Brand Officer, emphasized the brand’s mission to enrich the guest experience and foster meaningful connections. 

Through inspiring conversations and innovative offerings, Jumeirah aims to solidify its reputation as a globally revered hospitality brand.